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Our Services
Seach Engine Optimization
Search engine optimization (SEO) can be described as strategies and tactics used to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. The goal of successful SEO is to obtain a high-ranking placement in the search results page of a search engine (e.g. Google, Bing, Yahoo and other search engines). Internet users often do not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
Search Engine Marketing
SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines. Below are some of the most common terms also used to refer to SEM activities : Paid search ads Paid search advertising PPC (pay-per- click) * o PPC (pay-per- call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone. CPC (cost-per- click) * CPM (cost-per- thousand impressions) * o Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.